Omnichannel Media & Shopper Strategy Manager, Toronto, Canada – Immigration Support Possible

Visa type confirmed: Immigration Support Possible

Job Opportunity: Omnichannel Media & Shopper Strategy Manager

We are partnering with a growing, independently operated marketing firm that specializes in building data-driven, insight-led campaigns that drive shopper engagement and sales results. Known for merging strategy, creative, and analytics, this agency supports a diverse client base across both Canada and the United States. They are currently looking to add an Omnichannel Media & Shopper Strategy Manager to their integrated planning team.

The Role

This is a strategic role for someone who thrives at the intersection of omnichannel media strategy, consumer behaviour, and client partnership. Reporting into a senior leader within the Client Strategy & Planning group, you’ll take a lead role in planning and executing high-impact shopper marketing campaigns. Responsibilities include:

• Campaign strategy & development while leading shopper-focused planning efforts to support client goals, using research and insights to inform your channel recommendations.
• Building, presenting, and refining omnichannel media plans that consider the full customer journey—from pre-shop to in-store conversion.
• Managing a wide range of shopper channels (retail media, digital, paid social, eCommerce, and experiential).
• Evaluating partner proposals, ensuring strategic alignment, and pushing for high-performance media outcomes.
• Developing and maintaining effective relationships with external media and data partners.
• Working closely with internal departments (creative, digital, sales strategy) and external partners (retailers, agencies, vendors) to execute campaigns with precision.
• Managing timelines, budget tracking, and approvals to ensure smooth execution of deliverables.
• Data analysis & optimization by monitoring campaign performance and shopper behaviour, using real-time insights to adjust strategies and recommend optimizations.
• Reporting outcomes and providing strategic recommendations to clients and internal teams.
• Staying informed on the latest trends in shopper marketing, retail media networks, and digital advertising.
• Testing and recommending new tactics to engage target audiences and elevate campaign performance.

What You Bring to the Table

• 5+ years of experience in shopper marketing, channel strategy, or digital media planning—preferably in an agency or vendor setting.
• Expertise in retail environments, media ecosystems, and consumer trends.
• Comfortable working with U.S. client portfolios and navigating vendor relationships across North America.
• Strong knowledge of CRM, programmatic platforms, paid social, and the eCommerce sales funnel.
• Strategic thinker with solid analytical skills and the ability to back recommendations with data.
• Highly skilled in PowerPoint, Excel, and Keynote with an eye for building compelling presentations.
• Adept at managing multiple priorities across fast-paced, collaborative environments.
• Strong communicator who can confidently present, challenge assumptions, and build trust.
• Ability to travel within Canada and the U.S. as required. Hybrid work model.

We believe in equal opportunity. Our recruitment consultants are committed to inclusive recruitment and selection practices and will not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. If you need any accommodations during the interview process, please let us know.

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