Director of Events, Toronto, Canada – Immigration Support Possible

Visa type confirmed: Immigration Support Possible

Join Our Client’s Team as Event Marketing Leader

Our client is looking for a fantastic leader who is excited about redefining events and experiences in a hybrid online and offline world. In this role, you will be responsible for building on our event successes to create a scalable and repeatable event function. You’ll be driving the selection and execution of a wide range of 3rd party event sponsorships, reporting into the Vice President of Events and Partner Marketing.

How You’ll Make a Huge Impact Here – and on Your Career

Our client is reinventing the way mid to large enterprise companies think about Accounts Receivable and events are an essential way they’re spreading the word. As a leader, you’ll influence senior leadership and work with the marketing, partner, sales, and communication teams to amplify company initiatives, campaigns, and brand through events.

What You’ll Do:

• Develop the strategy and framework to support events that align with our overall marketing and sales strategy and pipeline goals.
• Work closely with executives, senior leaders, and stakeholders to define messaging, agenda, speakers, training, and pre/during/post event content marketing strategy.
• Drive event communications, both internally and externally, alongside PR and the Content Team.
• Collaborate with MOPs to measure sales pipeline and marketing-influenced bookings for all events.
• Manage processes internally, aligned with creative and marketing operations, to ensure smooth end-to-end planning and execution.
• Manage the event budget and set success criteria, measuring and reporting the impact of each major event on awareness, engagement, and pipeline acceleration metrics to validate ROI.

What You’ll Bring to the Team:

• 7-8+ years delivering successful event experiences, with in-person and digital event marketing experience preferred.
• Excellent written, verbal, and visual presentation skills, along with strong budget management and financial understanding.
• Experience executing 3rd party trade show events at all levels from tabletop to premium sponsorship levels.
• Extremely organized, collaborative, and resourceful, with the ability to develop workback plans as events are approved.
• Proven experience in building and leading virtual teams, including internal resources and external agency resources.
• Data-driven mindset focused on setting and measuring KPIs and pipeline metrics.
• Strong understanding and practice of event strategy and content development from inception to post-event integrated campaign demand generation activation.

Salary: $160,000 – $180,000 a year

Location: Remote

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VJCHospitality & Tourism